Most Business Programs are Missing this One Thing That's Critical to Your Success
Nov 12, 2024There’s a big problem with most business programs for coaches and it often makes you feel like you’re getting something wrong when you’re actually not.
The problem is that most programs treat building, growing, or scaling a business as if it’s, well…just business.
This means that when you start working on the steps in the program that are guiding you toward the business growth you want, there’s no help when you suddenly feel overwhelmed, afraid you can’t do it, uncertain, full of self-doubt, and downright panicked.
Sure, maybe a business program has a mindset call or two, but they aren’t usually built to support you through the sheer terror that arises as you move through the program. They aren’t usually built to show you how to consistently work with fear and doubt and your own nervous system so that you can move through the terror and continue making progress.
So, if you ever took a business building program and found that you couldn’t finish it, I assure you, that’s normal! If you ever felt absolute panic, I assure you, that’s normal!
You didn’t get anything wrong or do anything wrong, and there’s nothing wrong with you!
Working with your deepest passion and purpose (which is exactly what you’re doing when you build a coaching business) will bring up a primal fear. You’re in the red hot center of your life’s purpose, learning how to articulate it and then actually put it out in the world - or, put it out in the world in a bigger way.
This cuts to the core! It’s intense. It’s going to trigger the heck out of you. Your nervous system is going to alert every inch of your body that it’s time to flee or hide!
Sure, the business programs could argue that it’s not their job to help you with this, and that helping you with primal terror is more for the personal development coaches or the therapists.
I would argue back that it kind of sucks that business programs don’t help with that, because it’s a really specialized, unique form of terror and putting our work out into the world requires that kind of support.
I took several expensive, high-end business building programs in my earlier coaching days, and I didn’t finish any of them. I ended up hiring a private coach to tell her all my deepest, darkest fears. That was the only thing that helped!
Eventually, I realized that the mind-body healing method I’d created for healing chronic pain could be applied to my business terror. This was the moment magic started to happen. I could walk into my little office and work with the fear instead of feeling completely paralyzed or panicked. I could work through the self-doubt that cropped up with every task I undertook.
This is because I was able to tell my nervous system that while the fear feels primal, I’m still safe right now. Nobody is attacking me, there aren’t any bears in my office, and we can do this thing called grow a business.
As I leaned into this more and more, I found out the most exciting secret. Fear was always just a part of my inner wisdom, trying to guide me! As long as I accepted its presence and really asked it what it was trying to show me, I could get some incredible information out of it.
Now, I don’t fear fear itself anymore. I know that I can just be with it, notice it, and ask it what I need to do differently in my business. What used to paralyze me for days on end is now just a few minutes of terror that turns into a light, excited feeling. This is because the guidance fear gives me always makes me feel so aligned and relieved.
If you’ve never tried talking to you fear, you might think it’s telling you bad news. I assure you, it’s not! It’s just letting you know something important that you need to do/not do in your business. It’s actually on your side.
Once you feel the fear and actually talk with it, you’ll open up the floodgates of inner wisdom. You’ll know what your next steps are and how to tackle them in a way that feels truly aligned with your spirit.
Just this morning, I woke up feeling afraid to work on my business. I checked in with the fear and it told me I needed to make sure I had a personal hour to myself today. Boom! The fear vanished. Now I know that my best avenue for success in my work today is to make sure I have that personal hour.
All of this is exactly why I built my program in a totally different way than the traditional coach training and business-building programs. I started with the premise that you and your business can’t be separated. To truly build what you want, you need to be treated as a human being and a business owner at the same time. You need support that shows you how to work through fear and what to do to help your nervous system relax so you can feel confident and guided by your inner wisdom.
You need mind-body connection tools that help you walk into your office feeling aligned and in flow, not pressured to do things you hate or confused about where to go next. You need mind-body tools that show you how to soothe your brain when you feel overwhelmed and exactly how to approach your work to get the most out of your time - and more free time!
We can’t just build or scale a business and ignore all those things like fear, procrastination, perfectionism, self-doubt, and worry. Those emotions are what make you human! They are part of you. They are part of the magic.
Whether you’re building up from $2K months or scaling on a larger scale, my program will help you work with ease and flow and release the fear, self-doubt, and perfectionism so that you can take the action steps that will get you where you want to go. You’ll get my feedback every step of the way so that you don’t feel like you’re working alone.
You’ll get the practical support of my help around your messaging, your program development, and your content strategy AND you’ll get the coaching and tools you need to work with the emotional aspect of growing your business.
You can learn more about my group program for learning all my mind-body methods, scaling your business, and learning to work differently here!