How to Market Your Coaching Methods to Get Clients

If you're not making as many sales of your program as you'd like, there's a good chance that your program is focusing too much on all the methods you've learned from other people and not giving yourself credit for your own experiential and intuitive knowledge.

This experiential and intuitive knowledge should be the core of what you teach in your program, because it makes it unique, like your own coaching fingerprint. I mean this both practically and energetically!

In my business building program, for example, I’m teaching my Slacker Magic System, which was developed through my own experience as an entrepreneur who kept falling into overwork and self-pressure patterns that tanked my health.

When my daughter was born, sh*t got real! I literally couldn’t work in the old way with intense work hours or the hustle-and-grind mentality. My body was exhausted from a fantastic but near-fatal birth process, and I had a tiny being to mother.

I trusted my intuitive inner wisdom to show me the way through this new challenge so I could be healthy and happy and still run a thriving six-figure business.

The system I created for myself got me through those early parenting years and helped me achieve my goals, and that’s what gives me the street cred to teach it. Now, years, later, I also have proof that it helps other coaches stay healthy and feel like they have time freedom while running a thriving business.

Before I created this system, when I was a fledgling coach, I tried to sell a workshop based entirely on methods I learned in my coach training. I sold literally zero seats.

Now, I sell six figures worth of seats every year into my programs which are all based on my unique methodology.

The practices and processes you do for yourself and with your clients that come from your experience and your intuition can be presented as a framework that is unique to you and your work, just like my Slacker Magic System is unique to me and my work.

This is what will get you on the fast path to growing your business to the level at which you can make a living coaching because your unique stamp on what you are teaching is exactly what draws people to you. This is why it needs to be the focus of your program.

Sometimes coaches I’m working with totally discount their past knowledge or their intuitive wisdom. They discount things like working for a non-profit for years and having intimate knowledge of what businesses need in order to bring in clientele, or all the years they spent in the classroom, developing processes for students that no professor ever taught them when they were getting their education degree.

They forget they’ve read a thousand self-help books and then applied those to themselves to shift their own anxiety, or they figured out how to make the transition to an empty nest and reclaim their inner goddess in the post-mothering years.

Once they realize that they have all sorts of wisdom to share, many of my clients aren't sure how to see or articulate what their processes are or how to create their unique framework to teach in their program. But when I work with them to examine what they did in their own lives a clear series of steps emerges that they can turn into that framework.

Or, we look at what they’ve done with some of their past clients to help them get a result, and I usually notice that there are similar things they do each time that are unique to them and their work. This turns into their unique coaching process which is the framework they can teach in their program.

The framework is then presented within their program as the three-five phases or processes they take clients through to get them from start to finish. It may end up having a name (one of mind is called the SLACK Process) that helps everyone remember what they’re learning, depending on what feels right to the client.

All the methods you’ve learned and training you’ve had is fantastic, and at the same time, it’s really important to trust your natural genius and develop your own voice as a coach. Your unique way of seeing things, your unique creative ideas, your unique solutions - those are what make your coaching stand out and show potential clients that you’re the perfect coach for them.

I recently signed up for a program because the coach was offering her unique way to use organic messaging to attract clients, and I could see that her experience had given her this unique perspective, which perfectly aligned with my goals.

I don’t know if I would have been interested if she had said she was teaching a well-known method for organic marketing. It was her unique perspective and experience that drew me in.

I know this was a big reason my clients who suffered from pelvic pain used to sign up for my program, too. They had often already seen a mind-body healing doctor or therapist, but they really needed to learn about my unique experience handling pelvic pain with mind-body tools.

That unique take on the healing process came from my own walk through the chronic pain jungle, and that’s what they needed. They needed to follow the path I had forged.

That’s what your clients, need, too! They want to walk right behind you on the path you’ve already created.

Encouraging you to trust your own intuitive work and helping you see and develop your framework is probably my favorite thing to do with coaches and a big part of what I do with you in my group program.

My intuitive gift, which I call the Celtic Seer, comes into play and I help you see your unique voice within your calling (niche), help you articulate your message, and then help you develop and test your program. You’ll leave with confidence in your work, clarity around what you offer, who you help, and how you work, and testimonials to use in your content.

You can learn more about this program and others here.