How to Market Your Coaching Business To Make a Living Without Overworking

How we teach our clients to do their marketing so they can get enough clients to make a living, yet don't harm their bodies from overworking.

As a coach, you want to make a living doing what you love, and of course, you want to feel great so you can show up for your clients.

Overworking is so ingrained in our culture that you might even be a little afraid that if you don’t do it, you won’t get enough clients to make a living. Or, you might be afraid that if you really go for it in your business, you’ll fall back into overworking because that’s been a pattern for you.

We teach our clients to totally reverse this whole ingrained work style and completely upend the philosophy that our minds know what’s best for our business.

Our minds have been trained to think in the overwork style, so they will always lead us straight into a situation where our bodies are completely left out of the equation!

Instead, we teach our clients that inner wisdom is the true guide we need in our businesses if we want to both make a living and also feel good. Our bodies are a big part of the way inner wisdom conveys messages to us, which we often refer to as “gut feelings.”

For example, a few months ago I was working on my to-do list for my business when I noticed a clenched feeling in my gut. I paused and took stock. I felt the feeling my gut (in this case, a literal gut feeling) to see what it was saying.

The message was to pause what I was doing and check in with my spiritual guidance.

I tuned into my spiritual advisors - guides, angels, and my business spirit. They were all clamoring for my attention to let me know they had an idea for my business.

They suggested I run a free workshop for my potential clients to help them prepare their businesses for the year.

This was not at all on my to-do list.

I set aside the to-do list and took action on this idea from my spiritual team. It took me “off track” from what I’d planned for about 24 hours because it was a totally different set of tasks than the ones I had planned.

After I’d finished prepping this free workshop and writing all the emails to announce it, I returned to the other tasks, a couple of days later. This time, there was no stomach clench and it felt right to complete those tasks.

Similarly, if my inner wisdom and body messaged me during a workday and told me to go take a walk or play some music, even if only for a few minutes, I would pay attention and do it!

I’ve learned that this guidance is true guidance - not the rigid plans my mind makes. I make more money and I feel a lot better when I follow this guidance.

That free workshop, for example, netted me $30K alone.

More than once, I’ve been told by my inner wisdom to go rest and then came back to surprise registrations in my inbox. It starts to feel rather magical when these sorts of moments happen, and I actually now walk away from my business on purpose when I want something good to happen! It works every time.

This is why I’m so passionate about teaching coaches how to work without overworking because it’s A) freaking magical and fun and B) way more effective anyway than any hustle tactics.

I often see business coaches giving advice like “take massive action.”

There are a few problems with this. First of all, what does that even mean? How do we know what massive action to take? It’s likely to lead us straight into doing a ton of tasks that may or may not help our business - leading to overwork and even eventual physical symptoms.

Secondly, without inner wisdom steering us, we could take massive action all day and not know if it’s aligned with what needs to happen to grow our unique business.

While having some strategy in your business is important, the nuance of it is always going to be really unique to your individual business.

Helping you tune into your inner wisdom and your spiritual business team to know what’s right for your unique business is part of what I teach you in my Mind-Body Magic Life Coach Training Program.

In addition to discovering how to use inner wisdom along with your marketing strategies, I also help you to discern how to set up the other parts of your business in a way that’s perfect for you.

This includes helping you to see what your true niche and calling are and designing or tweaking the perfect signature program to align with your calling.

I also help you to run a test version of your program so that you can gain confidence and testimonials - and know that you’re building something that works.

And I show you how to execute ALL of this in a way that doesn’t overwork you or burn you out.

I’ll train you in my complete mind-body coaching method for you and your clients to help achieve pain relief, well-being, more energy, and connection to inner wisdom. This is the most well-rounded program for building your business and training as a coach and master coach (or adding new tools into your toolbox) out there!

You can learn more about this program and others here.