Your Program Name is Key to Getting Clients

One reason why you may be struggling to get regular income and clients is that your program name doesn’t tell potential clients what the program is actually about or what you actually do in the program.

So, it doesn't catch their eye when you talk about it in posts or emails.

Now, I know you've probably seen big-name coaches with programs that have unclear names - so it seems like that should work for you too.

But the reason why they get away with catchy one-word names like 'Bedazzle' for a program about dropping 10 pounds is that they've already cultivated a huge, loyal audience. This audience wants to scoop up everything they offer, because they are either excited by all the hype from their marketing or they’ve gotten great results already with this coach.

This is, in fact, how I got away with using a rather unclear program title myself, “Mind-Body Magic.” I didn’t implement that name until I had a following who already knew what I meant by that and were excited to learn more about it. (Even so, I’m still not sure it was the wisest choice!)

The good news is, you can forget the hard task of trying to find some cute, catchy word or phrase to title your program. It’s actually going to hurt you in the end, since it won’t necessarily speak to what you actually do!

Though seemingly boring, something like “Fast Meal Planning Tools for Busy Moms who Want to Lose 10 Pounds” is going to be a lot better than “Bedazzle.” (Just as an example.)

The earliest program I created, back when I was working with women who had vulvodynia and interstitial cystitis and wanted mind-body healing solutions, was: “Mind-Body Healing for Vulvodynia and Interstitial Cystitis.”

Blah? Sure. A money-maker? Heck YES. I sold that program for $97 for years on end, and it was the easiest thing to sell because of its name. People recommended it to other people. One lady told me I should charge $300 for it before she even took it.

So, while you’re working on building your following of loyal followers who will register for anything you offer just because they adore your work, you’re going to need to make your program names extremely straightforward.

They need to include exactly what you’re working with inside the program and why it’s relevant to your random reader who’s scrolling social media but happens to want whatever it is you offer.

They need to be clear enough to catch the eye of that person who just joined your email list yesterday and can’t remember who you are or what you offer. (How many times have you signed up for something and then wondered who the heck was emailing you because their emails seemed so unrelated? Or, like me, you literally forgot you signed up for something, lol?)

Your program names need to be so boringly obvious that someone would have to have their eyes closed to not know what it is your program helps them solve. Cute is one thing; stopping people in their tracks and making them go grab their credit card is WAY better.

When you’re sitting at your desk trying to come up with program names, it may help to write out the most obvious, banal words on a piece of paper that describe what you do. Forget cute; just focus on listing the words and phrases that are so drop-dead obvious they make you want smack your own forehead and say “Duh.”

An easy way to do this is to ask your actual clients what they think you do. You’ll get some fodder for those blindingly obvious program names that you can’t see yourself.

Once you have a phrase that seems super straightforward (which is my favorite word, because it reminds us not to try to make this so fancy no one understands it), you can see if you need any simple descriptors to help people understand what you do.

For example, is it a training? Is it a group coaching program? Do you need to articulate that it’s a self-study experience? Don’t forget the very basic details that someone will need to know.

These can go in a tagline underneath the program name as well if you don’t think they’re super necessary for the title, but you know people are going to want to know how it all works.

For example, you might title your program “Weight Loss for Women in Menopause” and then use the tagline, “A four-week group coaching jumpstart program to lose the first five pounds.”

Helping you get out of the confusion around creating program names, taglines, writing entire sales pages, and finding that obvious, clear messaging is part of my 1-on-1 program.

One of my intuitive gifts is being able to quickly see (with my Celtic Seer vision) the common issues you work with when you share client details with me, and then I articulate this into clear messaging for you. I can easily help you see how to language what you do with your clients into a clear framework/process you can teach in your program and include in your marketing to get people excited about what you offer.

Then we go on to test your program to build your confidence in it and get you those powerful testimonials that help attract more clients to your program.

Everything we do in this program is aimed at setting up the foundations to help you start getting regular income and clients. You can learn more about this program and others here.